Overview
To drive menu exploration across cocktails, house spirits, and signature drinks at Le Boudoir, CollabCo developed a playful, 2-part carousel campaign titled "Le Boudoir Knows Your Secrets: What Your Order Says About Your Personality." Instead of traditional menu promos, we turned beverage selection into an interactive social quiz.
The Challenge: How to increase sales across diverse drink categories while boosting engagement and late-night venue footfall in Central's competitive nightlife scene.
The Solution: A relatable personality-driven campaign framing drink choices as a "liquid polygraph test." By matching specific cocktails and spirits with humorous customer archetypes, the 2-part series encouraged followers to swipe through, tag friends, and visit the basement venue on Wyndham Street to "accept their truth."
Outcome & Result
The campaign operated as an effective conversation-starter, blending relatable nightlife humor with direct venue call-to-actions.
Enhanced Menu Awareness: Successfully highlighted signature cocktails and house spirits by assigning memorable personality traits to each order.
High-Intent Social Sharing: Generated active tag-a-friend interactions and saves across both parts as users shared drink archetypes within group chats.
Footfall Generation: Drove late-night venue awareness by embedding operating hours (7 PM – 4 AM) and location details directly alongside the viral personality hooks.
Impact
Gamified Beverage Marketing: Converting standard menu items into social identity markers made drink selection fun, relatable, and shareable.
Multi-Part Content Retention: Structuring the concept into a sequential 2-part series built narrative continuity and kept followers anticipating the next release.
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