Gloves & Grit - Milan
Overview
Milan is a dedicated professional boxer and coach with a powerful story of perseverance, discipline, and passion for the sport. To elevate his personal brand and attract new clients, he partnered with Collab.co to create a high-impact promotional video that captures his journey, training intensity, and coaching philosophy.The goal was to produce a compelling video that:Showcases Milan’s skills as both a fighter and a mentor.Highlights his work ethic and dedication to boxing.Engages potential clients (fighters and trainees) by conveying authenticity and grit.
Outcome & Result
By sharing the video on Instagram and Facebook, Milan connected with a broader audience, increasing visibility among local fighters, aspiring athletes, and fitness enthusiasts.
Direct inquiries and sign-ups for training sessions rose significantly, with many new clients citing the video as their first introduction to Milan’s coaching.
The video helped position Milan as not only a boxer but also an inspiring mentor within the boxing and fitness community, strengthening his reputation and influence.
Impact
Stronger Brand Identity: The video solidified Milan’s reputation as a skilled boxer and dedicated coach.
Increased Engagement: The cinematic quality and storytelling resonated with both fighters and fitness enthusiasts, leading to higher interest in his training programs.
Versatile Marketing Asset: The video was used across Milan’s social media platforms, website, and promotional campaigns, serving as a key tool for client acquisition.