Naughty or Nice Christmas Spectacular

Naughty or Nice Christmas Spectacular — Le Boudoir

Overview

Post-holidays is always slow for F&B in Hong Kong, especially party places like Le Boudoir.We asked ourselves, “How can we get the ball rolling in January?”. The solution was simple: remind people what they come to Le Boudoir for in the first pace

Outcome & Result

1. 40% Increase in average reach per reel
2. 32% increase in average engagement

Impact

Throwing deals and discounts wasn’t going to attract customers - at least not those that are here to stay.Instead of throwing a deal together, we stuck to what people know best about Le Boudoir - the party scene.By reminding them of what makes Le Boudoir special, we didn’t just get customers in for the month, we kept them coming for weeks.