1. Guests came in asking about the free flow (proof that the awareness was real, and it cut through the noise)
2. Instagram Reach up 315% from monthly avg. with ZERO ad spend
3. Double the engagement rate of other content in the same month

We turned something that most bars do - free flow - and announced it in a way that actually converted into curious customers.Instead of shoving a deal in their face (an obvious hard sell) we walked them through a journey, and the climax? You guessed it, free flow announcement.Sometimes you don’t have to re-invent something that’s already been done, just messaging it in a unique way that fits with your distinct online brand is enough to get people through the door.