The Don — Le Boudoir

Overview

“Meet the Team” (Not a campaign. A conversation starter.) People crave humanity, not holograms. Le Boudoir’s team wasn’t just pouring drinks—they were storytellers, and cocktail philosophers. The best media channel isn’t Instagram. It is the people behind the bar.

Outcome and results (7 Reels, 0$ AD Spend. 100% Human Connection)

- Guests returned for the people, not just the drinks
- Instagram engagement up 217% (turns out, people prefer personalities over product shots)
- 82.4% of the audience reached are new (people stopped scrolling for personality)

Impact
‍How a $0 Ad Spend Campaign Turned Bartenders into Brand Heroes (and Why Personality Still Sells). “Truth well told is interesting.” Le Boudoir didn’t need a bigger budget—it needed to weaponize its humanity.
People connect with people—not logos. Letting the team’s personalities shine brought 18K+ new eyes to Le Boudoir organically. We didn’t advertise the brand. We unmasked it.

Metric

Total Views

Avg. Non-Follower Reach

Total Reels Interactions

Total Watch Time

Total

42,900

82.4%

1876

103.63 hrs

Standouts

Meet the Don (12.4K)

Meet the Don (92.2%)

Meet the Don (422)

Sky (17.46 hrs)