- Slashed cost-per-click by 71%, down from $1.23 to just $0.36 (cost per click shows how much of your budget actually led to people visiting your site)
- Increased total clicks from just 25 to 2,896: and in doing so, boosted reach from 4.4k to over 92k potential customers.
- Built an audience at just $0.04 per engagement: Starting by spending money to identify our target audience

These numbers represent more than just better metrics. It’s a testament to how long-term planning always wins over short-term gains.We didn’t just want to address a pain point - we wanted to find the real problem and set 4s eSim up for success way past our campaign timeline.By investing in education & engagement, we identified and built an audience that actually show they’re interested in the brand & product, turning sparse traffic into leads with verified purchase intent.