1. Guests returned for the people, not just the drinks
2. Instagram engagement up 217% (turns out, people prefer personalities over product shots)
3. 82.4% of the audience reached are new (people stopped scrolling for personality)

‍How a $0 Ad Spend Campaign Turned Bartenders into Brand Heroes (and Why Personality Still Sells). “Truth well told is interesting.” Le Boudoir didn’t need a bigger budget—it needed to weaponize its humanity.
People connect with people—not logos. Letting the team’s personalities shine brought 18K+ new eyes to Le Boudoir organically. We didn’t advertise the brand. We unmasked it.