The Lost Side — Le Boudoir
Overview
What is a bar without a bartender devoted to the craft? The Lost Side follows Le Boudoir’s bartender from the stillness of opening to the ritual of crafting cocktails with care. More than a film about drinks, it’s a portrait of anticipation, sophistication, and the artistry infused into every detail of the Le Boudoir experience.
To bring this vision to life, Le Boudoir partnered with Collab&Co to create a cinematic, documentary-style vignette—one that not only reveals the bartender’s daily story but also captures the bar’s vibrancy, charm, and unique atmosphere.
Outcome & Result
The response was immediate. With 28,000 views, 1,300 likes, and nearly 700 shares, the film extended Le Boudoir’s story far beyond the bar walls. More importantly, it elevated the brand experience, reinforced their refined yet “if-you-know-you-know” positioning, and sparked intrigue around the bar itself.

For many new clients, the bartender’s quiet ritual wasn’t just a drink—it was their first invitation into the Le Boudoir world.
Impact
By spotlighting the artistry of the bartender, the film positioned Le Boudoir as more than a venue—it became part of the cultural conversation around craftsmanship, nightlife, and experience.

With over nearly 700 shares, the story reached well beyond the bar’s physical space, creating intrigue among first-time visitors while deepening loyalty with existing patrons.

The documentary-style approach reinforced Le Boudoir’s exclusive, “insider” appeal, distinguishing it from typical nightlife marketing and elevating its perception as a refined destination.