This campaign for Le Patio demonstrates that a clear commercial goal, paired with an engaging reel, generates measurable business results. By crafting a reel that prioritized shareable atmosphere and algorithmic appeal, we transformed a happy hour announcement into a viral awareness driver. The data confirms the campaign didn't just whisper to the choir, it successfully screamed to a new crowd.

The reel delivered exceptional, data-driven results that directly met and exceeded the core campaign objective of mass awareness, transforming it into a widespread social event. The data below are as of now and growing.

‍1. Viral-Scale Discovery & Awareness:
- 22,200 Total Views: The content achieved massive, campaign-defining reach.
- 91.1% Non-Follower Reach (20,192 Views): This is the cornerstone metric of success. The reel successfully escaped the existing follower base, with the algorithm pushing it to a vast, new audience on the “Explore” page and in feeds, precisely achieving the "scream" for awareness.
- 396 Saves: A critical indicator of intent. Users weren't just watching; they were bookmaking the reel, effectively saving the happy hour details for later action, which drives future visitation.

‍2. Captivated Audience & High Engagement:
- 2 Days, 20 Hours Total Watch Time: This substantial cumulative watch time proves the content was magnetically engaging. Viewers were retained by the quality and mood, ensuring the happy hour message was seen and absorbed.
- 951 Total Interactions: Strong social proof in the form of likes, comments, and shares amplified the post's reach organically and created a buzz around the promotion.

‍3. Foundation for Conversion:
‍While direct follower growth (+6) was modest, the campaign successfully planted Le Patio's happy hour offer in the minds of tens of thousands of new, local potential customers. This top-of-funnel awareness is the vital first step in converting scrollers into guests, making the campaign a powerful tool for driving immediate interest and laying the groundwork for retargeting.